Indulge in the exquisite pleasure of Magnum ice cream with a purpose. Our collaboration with the Breast Cancer Foundation is more than a scoop; it's a statement. With every Magnum Ruby purchase, receive the iconic pink ribbon, symbolizing your support for breast cancer awareness and research. Not only do you savor the flavor, but Magnum also contributes a portion of campaign proceeds to the cause. Join us in this sweet endeavor, where every bite supports a stronger, healthier future. Magnum x Breast Cancer Foundation: Savor the Flavor, Make an Impact. (Fictional concept)