2024

Beverage / Campaign

A Taste of Sunshine, Anytime, Anywhere

A beverage concept where sunlight is the real ingredient — captured in tone, type and timing.

A Taste of Sunshine, Anytime, Anywhere

Role

  • Concept
  • Art Direction
  • Copywriting

Disciplines

  • Campaign
  • Image Direction

Year

  • 2024

Studio

  • VG Design

Concept

The forecast in a bottle.

Visual Direction

Citrus yellows, sun flares, hard shadows and copy that fits on a single sip.

A Taste of Sunshine, Anytime, Anywhere

Closing

A juice campaign that turns a familiar product into a portable mood.

Next Project

Monster Energy