2024
NGO / Campaign
Greenpeace
A campaign concept rebuilding NGO communication around clarity, precision and an almost editorial tone of voice.
Role
- Concept
- Art Direction
- Copywriting
Disciplines
- Cause
- Campaign
- Brand Communication
Year
- 2024
Studio
- VG Design
Concept
Quieter. Sharper. Harder to ignore.
Visual Direction
Earth and ocean tones, large-format type, documentary imagery and copy stripped of slogans.
Closing
A climate organisation reframed for a generation tired of being shouted at.