2024
Beverage / Campaign
Hop Voyage
An independent beverage concept that reframes the IPA — born from sea voyages — into a contemporary, golden-hour campaign world.
Role
- Concept
- Art Direction
- Copywriting
Disciplines
- Brand Concept
- Campaign
- Visual Storytelling
Year
- 2024
Studio
- VG Design
Concept
From cargo holds to coastlines. The original journey, reissued.
Visual Direction
Golden hour photography, amber tones, salt-bleached typography and short, declarative copy.
Closing
A playful beer concept turning IPA history into a sun-drenched visual journey.