2024
Seasonal / Campaign
Se Vad Tomten Tappat
A seasonal campaign concept reframing the noise of Christmas as a series of small, considered still lifes — humour delivered with restraint.

Role
- Concept
- Art Direction
- Copywriting
Disciplines
- Seasonal Campaign
- Image Direction
Year
- 2024
Studio
- VG Design
Concept
Less wrapping. More finding.
Visual Direction
Warm interior light, deep reds, isolated objects and copy that whispers instead of jingles.



Closing
A Christmas concept that treats holiday clutter as quiet, found composition.