2024
Civic / Identity
Stockholms Kommun
A concept exploring how a public institution can speak with quiet authority — modern, neutral, and unmistakably Stockholm.

Role
- Identity
- Art Direction
- Typography
Disciplines
- Identity System
- Civic Branding
Year
- 2024
Studio
- VG Design
Concept
A city, set in one voice.
Visual Direction
Cool greys and blues, geometric type, generous spacing and a tone that speaks to citizens, not consumers.



Closing
A civic identity exercise built on clarity, calm and shared ownership.