2024

Civic / Identity

Stockholms Kommun

A concept exploring how a public institution can speak with quiet authority — modern, neutral, and unmistakably Stockholm.

Stockholms Kommun

Role

  • Identity
  • Art Direction
  • Typography

Disciplines

  • Identity System
  • Civic Branding

Year

  • 2024

Studio

  • VG Design

Concept

A city, set in one voice.

Visual Direction

Cool greys and blues, geometric type, generous spacing and a tone that speaks to citizens, not consumers.

Stockholms Kommun

Closing

A civic identity exercise built on clarity, calm and shared ownership.

Next Project

Capturing Clarity