2024
Food / Sustainability / Campaign
To Good
A campaign concept around responsible consumption — treating saved food as a designed object rather than a moral message.
Role
- Concept
- Art Direction
- Copywriting
Disciplines
- Campaign
- Cause
- Visual Storytelling
Year
- 2024
Studio
- VG Design
Concept
Too good to throw. Good enough to design around.
Visual Direction
Editorial still life, warm neutrals, considered typography and a tone of quiet resourcefulness.
Closing
A food-rescue concept reframing leftovers as something almost luxurious.