2024

Beverage / Campaign

Trocadero Lev Lite

A campaign concept that re-stages a Swedish soda heritage brand without leaning on nostalgia — modern, quiet and cold.

Trocadero Lev Lite

Role

  • Concept
  • Art Direction

Disciplines

  • Campaign
  • Packaging Direction

Year

  • 2024

Studio

  • VG Design

Concept

Lighter on the body. Heavier on the eye.

Visual Direction

Cold blues, frosted bottles, soft daylight and a typographic system pulled from the can itself.

Trocadero Lev Lite

Closing

A Swedish soda classic, reissued with sharper edges and softer light.

Next Project

Past, Present & Future