Crusha i Sommar

A seasonal concept for an iconic syrup brand — leaning into nostalgia, but composed with the precision of a contemporary fashion campaign.

Role

Disciplines

Year

Studio

Concept

Summer, in concentrate.

Visual Direction

Saturated pinks and reds, hard light, glassware as hero, copy reduced to a single phrase.

Closing

A nostalgic Swedish summer campaign reissued with sharper, modern restraint.