2024
Beverage / Art Collaboration
LOKA × Henri Rousseau
A concept collaboration translating a heritage Swedish water brand into the painted, layered worlds of a French post-impressionist.
Role
- Concept
- Art Direction
- Image Direction
Disciplines
- Brand Collaboration
- Campaign
- Packaging Direction
Year
- 2024
Studio
- VG Design
Concept
Source water, painted in.
Visual Direction
Lush greens, painterly textures, layered foliage and type that sits like a museum label.
Closing
A water brand reimagined through the dreamlike jungles of Henri Rousseau.