2024
Magnum Ruby — Cause Campaign
Pink, with purpose.
A campaign for Magnum Ruby in support of breast cancer awareness — turning the brand's most indulgent pink into a quiet act of solidarity. Print, OOH and social, built around a single, restrained gesture: a ribbon, a bite, a meaning.
Role
- Concept
- Art Direction
- Copywriting
- CGI Direction
Disciplines
- Cause Campaign
- OOH
- Social
- 3D / CGI
Year
- 2024
Studio
- VG Design
Concept
Pink, with purpose. — A quiet tribute in Magnum Ruby.
Visual Direction
A monochrome ruby palette: ribbon, glaze and ground rendered in the same blush tone. Studio CGI with sculptural light, an editorial serif headline whispered in burgundy, and copy held to a single sentence — pleasure framed as gesture, not slogan.
Closing
Pleasure can stand for something.