2024

Music / Art Direction

Travis Scott

A concept exploring how cultural figures function as design systems — colour, typography, atmosphere and silence.

Travis Scott

Role

  • Art Direction
  • Concept

Disciplines

  • Visual Study
  • Brand Mood

Year

  • 2024

Studio

  • VG Design

Concept

An artist read as an identity system.

Visual Direction

Dust, smoke, deep oranges, distressed type and image framing borrowed from concert film stills.

Travis Scott

Closing

A self-initiated visual study around an artist who has become a brand world.

Next Project

A Taste of Sunshine, Anytime, Anywhere