2024
Music / Art Direction
Travis Scott
A concept exploring how cultural figures function as design systems — colour, typography, atmosphere and silence.

Role
- Art Direction
- Concept
Disciplines
- Visual Study
- Brand Mood
Year
- 2024
Studio
- VG Design
Concept
An artist read as an identity system.
Visual Direction
Dust, smoke, deep oranges, distressed type and image framing borrowed from concert film stills.



Closing
A self-initiated visual study around an artist who has become a brand world.