Zest for Life

A campaign concept for a contemporary beverage — translating zest, sun and ease into a precise visual system.

Role

Disciplines

Year

Studio

Concept

Not a drink. A mood you pour.

Visual Direction

Saturated yellows, hard sun, condensation, and copy that reads like a single exhale.

Closing

A bright, citrus-led campaign world built around a feeling, not a flavour.